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If there’s been any industry hit particularly hard by the circumstances of the past few years, it’s been the logistics, storage, and distribution industry. But it’s not for the same reasons that a lot of businesses have struggled — in fact, quite the opposite.
This sector has seen explosive growth in the past several years, and with it, consolidation, global expansion, and shocks to operating processes and the supply chain. These things have only been exacerbated by the pandemic.
One telling stat: Year-on-year online retail ordering volumes have grown 52.9% in the UK. If you’re in this industry, you’re likely seeing the effects of this consumer behaviour on your business — some of those orders might be delivered by your very company.
And you’re not the only one dealing with growing pains: So are your workers. They, like you, are feeling the pinch brought on by staff shortages and no shortage of work to be done. They work long hours, cut off from management and colleagues.
Your Workforce: Disconnected & Disengaged
If any worker has cause to feel disconnected, it’s these workers, who perform essential services from warehouses, lorries, and the road. It’s an issue echoed across industries right now: Recent research shows that one third of workers in the UK feel less connected to their company culture and colleagues than they did pre-pandemic.
A recent report looked at the state of the deskless workforce in 2020 through a survey of 12 000 workers in the UK, US, and some European countries. It found that a full 50% of workers in logistics and 41% in transportation don’t “feel loved” by their employers.
Those feelings of underappreciation and isolation don’t just have an impact on the psyches of your employees. This perspective impacts their engagement and work and their productivity — left unchecked, this can do damage all the way to your bottom line.
Your Workforce: Connected, Engaged & Productive
You realise that happy, healthy and safe workers lead to thriving companies, but how can you take a workforce from that overwhelming sentiment of being undervalued and detached, to one that is energised, motivated and in-the-know?
The answer lies in the right kind of communication. But not communication stuck in the past, i.e., company newsletters or other forms of one-sided, corporate updates or recycling the same type of content.
Rather, it takes communication that is designed specifically to increase engagement and boost productivity amongst your workforce. Communication that can be tailored to the exact needs of your teams. Communication that is dynamic and relevant for every single team member; that recognises employees for jobs done well; that puts critical, up-to-the-minute safety information at their fingertips; that solicits their opinions in ways to which they’ll respond; and that integrates into every step of the employee lifecycle, reducing the friction that in many cases prevents productivity.
In our brand new eGuide, we discuss why this mobile-first communication should be of utmost priority for your business, and what to look for when choosing the technology that will power that communication.
Next Steps…
Discover our eGuide just for the logistics, storage and distribution sector. It’s full of insightful data and recommendations for connecting your employees to one another, and to the wider organisational vision. Don't forget to check out our app in action - here's how Derry Group Ireland used their Thrive app to connect and communicate with their dispersed workforce in the office and on the road. DPD Ireland also used their Thrive employee app to bridge the gap between its dispersed workforce by breaking down internal communication barriers.
If you’re struggling to make this happen, we’d love to show you how Thrive.App can be the game changer your business is looking for. Get in touch today.
